Today, if there’s one burning issue that’s driving the conversation between meeting planners and event organizers, it has to be the disruption and that too a massive one. With the advent and subsequent rise of COVID-19, the business climate has changed dramatically in a matter of weeks, and event industry experts are now in dire need to look for ways involving innovative Experimental marketing to make some difficult and quick decisions to sail through this crisis.
So what is the way forward? Here are a few Employee Engagement and event management practices that are being experimented with and are soon going to be the key to business success.
Virtual Events:
We already see it all over. The way our country heads are interacting and holding conferences, i.e., through the digital medium, it is a clear cut pointer in the same direction. In fact, a considerable number of meetings and conventions outside the government circles have also been revamped into virtual gatherings in the last few weeks gone by— In these extremely challenging times, it is potentially the best choice if tractable.
Digital events, by their very nature, require attendance regardless of travel constraints and promote the distribution of information through leaders. Moreover, this model is entirely consistent with the techniques of event marketing and sponsorship, helping the planners to be ready for what’s coming. And by making the right use of Virtual Reality and Live streaming applications, these digital events can be carried out in a way that their outreach may surpass the conventional gatherings by substantial numbers, reaching a broad range of audiences breaching the physical boundaries.
Going Hi-Tech:
Extraordinary circumstances call for exceptional handling measures. There are several ways to conduct successful events even in these challenging times— and the liberal use of technology can make things even more exciting and easier to implement.
It’s time to invest in Event Apps, 360-degree photo experiences, Virtual reality gear, Projection-Mapping as well as motion gesture recognition games to stay ahead of your competitors and be future-ready. Post COVID-19 world is going to be different than how we know it now.
The working style would require a complete shift from the way it used to be. The focus will be on live streaming, which will include the liberal use of popular social networking platforms such as Facebook, IG, YouTube to perform for the audiences online. Applications like Zoom meetings, WebX are going to lead the way in conducting employee engagement sessions and business meetings. Even when the assemblages, conferences, and events are going virtual, yet, their social dimension cannot be overlooked; hence, the presentations, ice breakers, and virtual watercooler or coffee break sessions are still going to be needed even in an online concourse. So, the focus lies on creating a perfect balance and then maintaining it too.
And why just the meetings, event management companies like Bold Marketing carrying a vast experience in conducting virtual sessions are going to play a much broader role in streamlining Personality Development workshop, Emotional Intelligence webinars, Smart Investment / Financial Planning workshops and a series of other Employee Engagement activities, especially with everything going online in an unprecedented manner. We know there are ample challenges, but then there are some remarkable opportunities too. Only those businesses will survive that will innovate and improvise according to the fast-changing times.
