Project Description
Racold Thermo, one of the most known brands in the water heater segment wanted to launch their latest water heater – ANDRIS across the country. More than 8 agencies were called in to pitch for this mega project and after multiple presentations, we were finally selected to manage this grand launch across the country! We traveled across the length and breath of the country over a period of just 20 days. We launched this product in #Pune, #Mumbai, #Delhi, #Chandigarh, #Bengaluru, #Kolkatta, #Coimbatore, #Chennai and #Hyderabad. Projection mapping was used for the launch and the theme for the event was “Italian Masterpieces” Video to be uploaded soon.