A virtual event is any coordinated virtual meet-up or a conference on a digital platform rather than in a physical venue. The activities can range from small Q&A sessions to large-scale conventions comprising thousands of participants.
Amid the COVID-19 times, digital events have picked up in a big way. They can be conducted anywhere across the world. Virtual event saves your money, increases engagement with your audience and prospects, generates potential leads, and helps build your brand.
Here’s a quick roundup of the powerful tips that your event management company can employ to pull off a successful online event.
Forge a game plan
Every event, be it small or large, offline or online, needs a robust strategy to pull through. Start with the main goal and its outline, then take it ahead from there. The quicker you get into the planning mode, the better it is.
Picking the right time
Irrespective of the scale of your event, it’s crucial to choose the right date and time. Ensure no competitive activities, holiday or festivals are going to coincide with your plans or interfere with participation.
Power of promotion
Jot down the USP of your event in terms of what exactly it is offering to its participants: it could be a popular speaker, sharing expertise, networking opportunities and more.
Whatever you pick, make sure the content proposition is clear in your marketing campaigns. You must engage all the major social media platforms to ensure that the word is spread all across.
Propagate Engagement
It’s simple: If you generate audience engagement possibilities, your participants will be more involved.
Nearly every online platform has certain features that are inherently interactive. Ask the audience to take part in polling or quizzes. Encourage live tweets. Take requests and recommendations. Lastly, ask for feedback at the end of every session.
Picking the hosting platform
Hosting an event is fundamentally more than simply sharing a URL link to a webinar or a virtual meeting. A virtual event hosting platform should be the one that addresses all of your requirements for digital event management, such as handling audience registrations, transactions and live streaming— all at one location.
Tricks for conducting a successful virtual event
Here are a few tricks that may come handy for conducting profitable virtual events.
Courses and workshops
Webinars, workshops, and specialized courses might be a better fit to attract a niche audience. Such formats can offer profound jumps into specific topics, skill sets, and tools, offering the content of immense value to the interested participant.
Interview or Q&A sessions by industry experts/leaders
Conduct a live Q-and-A session to tap in the speciality of your in-house experts. You may even plan to host a relaxed and casual ‘Ask Me Anything’ live session on your social media handles.
Artist performances
You can invite a few renowned artists or speakers during a live event to give scintillating performances, do a pep talk, or pull off a stand-up act.
Webinar
Usually, a webinar is a live online presentation. But it can also be shared and viewed later-on. Most of the time, when narrating, a speaker will display their screen to go through presentation slides or démos. If the interface and host permits, the attendees can even ask questions via audio or a chat box.
Hosting conferences and summits via virtual platforms
There are several renowned platforms like HeySummit, VFairs and more that offer a series of tools that include live streaming, chatrooms, and more for conducting virtual meetings, conventions, workshops, and summits. Incorporate these in your Virtual events to gain more traction.
