As we are slowly gearing up to sail through the year 2020, amid the chaos and unprecedented challenges thrown in the way with the emergence of COVID 19 pandemic, several Event Management companies are fast taking refuge in the latest technologies to offer better and uninterrupted services to their clientele.
From event apps and webinar platforms to technologies such as Artificial Intelligence, Facial Recognition, and Virtual Reality, here are the Top Event Trends of 2020 that are sure to change the face of the industry.
Interactivity through Chatbots
How often do we turn to Siri and Alexa for assistance or suggestion? Quite frequently, right? Working on the same lines, we should soon be seeing digital guides and chatbots powered by AI popping up in the event apps and resolving our queries too. Automating CS will lead to faster user response while the organizers can continue to focus on their core areas, i.e planning and event management.
Online check-ins
Event check-in is an important and fundamental part of every engagement. Going digital has its own benefits— check-ins are fast and safe, and they are already changing the way entries are granted into several corporate events nowadays.
Geofencing
Several event apps are making use of this powerful location detection functionality called Geofencing through native Android and iOS devices to empower location-based interactions and engagements.
Facial Recognition
Facial recognition technology is commonly used in airports and other such similar locations where a huge count of people need to be recognized in a non-intrusive manner from an established database.
While still used only sporadically at conventions and online congregations, the face recognition program has similar potential benefits for the event organizer in the upcoming times.
RFID Bands
RFID wristband is amongst the hottest new things in the event management circles— It stands for radio frequency identification. These special bands have an electronic chip embedded inside that helps to track your geo-positioning using radio waves. In short, this technology overrides the need for physical contact to make registration of an event entrant.
Live Streaming
The live streaming feature is already being using liberally to conduct real-time conventions and online sessions using Facebook, YouTube, Zoom, Instagram, and such similar platforms. Companies like Bold Marketing are already into this in a big way, catering to a variety of clientele with perfect finesse.
Gamification
Event gamification uses conventional game mechanics to involve the participants and achieve event objectives. The technology employs age-old fundamentals of gaming tactically to promote competition, push intended behaviour patterns, and engage attendees in tackling real-world issues.
Augmented Reality
Augmented Reality integrates digital data, imagery, and visuals in real-time to the actual-world environment, usually through a smartphone, tablet, or headset. From trade shows, conventions, to education and entertainment— all can benefit from it.
Virtual Reality
Virtual Reality is by and far, the most coveted digital technologies of existing times. It takes over the senses of the guests and offers unprecedented participation and focus compared to a regular video or a chat session. Bold Marketing is already making profuse use it through the event management and engagement services that they offer.
Cyber Security
As the event industry goes online, cybersecurity becomes important too. The event industry has already taken note of the requirement and has put several checks in place to make their system robust and maintain the data security of the participants.
